About These
Written By The People On The Roofs
Everything here is written by us rather than bought from a content mill, which is why it is specific to southern Wisconsin: our hail seasons, our ice dams, our permit offices and our prices.
If there is something you want explained, call and ask. Most of these articles started as a question somebody asked in a driveway.
Six Articles
Roofing Articles For Wisconsin Homeowners
The April 2026 Hailstorm
Four rounds over April 13–17, 2026, 2.75-inch hail on Watertown, and what to do if your roof was under it. The claim window runs to April 2027.
What A Roof Replacement Costs in Watertown
The one checkable benchmark, what it works out at per square, the six things that move your number, and the five line items to compare across estimates.
Signs of Hail Damage You Can See From The Ground
Six checks you can do from your own yard in five minutes, without a ladder, and the one thing they cannot tell you.
How To Vet A Roofer After A Storm
Nine questions that separate a local contractor from a crew that will be three states away by Christmas, and the two laws behind them.
Ice Dams in Southern Wisconsin
Why your house gets them and your neighbor’s does not, why chipping the ice off does not fix them, and the order the fix goes in.
Roofing Permits in Watertown
No building permit for a re-roof in the city — but one permit that trips people up, and a second Watertown with different rules.
Subjects
What We Write About Roofs, And Why
Three subjects come up more than anything else on doorsteps around here: whether hail damage is real when nothing is leaking, what a roof should actually cost, and how an insurance claim works. Between them they account for most of the confusion, and most of the bad decisions, we see after a storm.
The rest is seasonal. Ice dams every January, storm recaps every summer, and the permit question that arrives whenever somebody gets a suspiciously cheap quote.
Free Inspection
Storm Hit Your Roof?
We will walk it, photograph it, and give you a written report and a straight answer about whether you have a claim. No charge and no pressure.